Renting a 10 × 20 booth
Twice the frontage of an inline 10 × 10, and the first size where you can do two things at once: pull people in from the aisle at one end and hold a real conversation at the other. It is the most common step up, and rental inventory for it is deep.
- Footprint
- 200 sq ft
- Open sides
- One (front)
- Staff on shift
- 2–4
- Storage closet
- Practical here
Three ways to divide twenty feet
The extra space is only worth paying for if you give each half a job. Decide the split before the design conversation, because it drives which hardware the vendor pulls.
Attract and convert
A bold graphic wall and a demo station at the aisle end, a quieter counter or seating at the other. Best when you're qualifying a lot of foot traffic.
Two products, two stories
Split the wall into distinct halves with separate messaging. Works when you have two clear audiences; fails if the halves compete.
One big statement
Treat the full twenty feet as a single graphic with one product hero in front. The most striking option, and the most demanding on artwork quality.
What changes from a 10 × 10
Staffing
Two people minimum on the floor, so one can stay free while the other is in a conversation. An empty half reads as a dead booth.
Labor and freight
More crates, more install hours. Both scale with the structure, which is why the quote grows faster than the square footage.
Storage
A small lockable closet becomes affordable here and removes the bags-under-the-counter look.
Graphics scale
Artwork gets printed much larger. Source high-resolution files early — this is where rushed assets show.
Considering going bigger? The 20 × 20 island opens on all four sides and changes the design problem entirely. For the budget side, see what drives cost.